LIVE CLIENT, PRODUCED WORK:

The Container Store

Consumer Research

Reported to:

Client Profile

The Container Store is a storage and organization retailer committed to helping customers accomplish projects that make the most out of their homes.

The Brief

As the company celebrated its 40th anniversary, The Container Store selected Preacher to develop a brand campaign rooted in its mission of maximizing space.

The Approach

Our idea, Where Space Comes From, taps into the universal struggle of mankind to understand our space. From kitchens, to garages, to closets, maximizing our space can feel insurmountable without the right support. Inspired by stories captured through 12 in-home interviews, we reimagined these practical challenges as the deep quandaries they can often feel like in our lives – framing everyday situations in the grandeur of the cosmos.