LIVE CLIENT, PRODUCED WORK:

I Am Not A Weapon

Situational Assessment, Campaign Strategy, Project Management

Reported to:

The Brief

Academy Award-winning director Kathryn Bigelow approached us to aid in the development and launch of a social justice campaign with a mission to bring attention and aid to the plight of young women in Northeastern Nigeria affected by Boko Haram, the country's militant Islamist extremist group.

For a closer look:

www.IAmNotAWeapon.com

The Approach

Using stunning video interviews of female survivors of Boko Haram directed by Bigelow and acclaimed journalist, Dionne Searcey, along with photography captured by Adam Ferguson, we developed I Am Not A Weapon, a digital platform that takes on the voice of the affected women to inspire support and action on behalf of these survivors, and of at-risk girls throughout the world. To amplify the initiative, we partnered with the International Rescue Committee (IRC) to heighten awareness and drive donations globally, all of which go to immediate work in aiding Boko Haram survivors and future targets.